Privacy policy

Last updated: November 2, 2026

Mädchen und Motoren operates this shop and website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a curated shopping experience (the “Services”). Mädchen und Motoren is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal data when you visit or use the Services, make a purchase or other transaction through them, or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

Personal data we collect or process

When we use the term “personal data”, we mean information that identifies you or another person, or can reasonably be linked to you or another person. Personal data does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal data, including inferences drawn from those data:

• Contact details, including your name, address, billing address, delivery address, telephone number and email address.
• Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
• Communications with us, including information you provide when communicating with us, for example when contacting customer support.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, including how and when you interact with or navigate them.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data;
• Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through cookies and similar technologies;
• From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

• Providing, customising and improving the Services. We use your personal data to provide the Services, including to fulfil our contract with you, process payments, fulfil orders, remember your preferences and items that interest you, send account-related notifications, process purchases, returns, exchanges and other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, allow you to submit reviews, and provide a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal data to better customise and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or act on potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other access details with others.
• Communicating with you. We use your personal data to provide customer support, address your concerns, provide effective Services and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, participate in or investigate civil investigations, potential or actual litigation or other legal proceedings, and enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, vendors and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you for targeted advertising and marketing based on your online activity across different merchants and websites.
• When you direct, request or otherwise consent to us disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable Terms and Conditions or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services is transferred to and shared with Shopify and third parties that may be located in countries other than where you live, in order to provide and improve the Services for you. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our shop, other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected through your interactions with our shop, other merchants and Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights concerning the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and the rights you may have, visit Shopify’s Consumer Privacy Policy. Depending on where you live, you can exercise certain rights concerning your personal data here: Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such websites, including the accuracy, completeness or reliability of information on them. Information you provide in public or semi-public spaces, including on third-party social media platforms, may also be visible to other users of the Services or those third-party platforms without restrictions on its use by us or a third party. Including such links does not in itself constitute endorsement of the content on those platforms or their owners or operators, unless disclosed in the Services.

Children’s data

The Services are not intended for children, and we do not knowingly collect personal data about children below the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal data, you may contact us using the details below to request its erasure. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” personal data of individuals under 16, as those terms are defined in applicable law.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. Information you send us may also not be secure during transmission. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below concerning your personal data. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right of access. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we erase the personal data we hold about you.
• Right to rectification. You may have the right to request correction of inaccurate personal data we hold about you.
• Right to portability. You may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe option in our emails. If you unsubscribe, we may still send non-promotional emails, such as those about your account or orders you have placed.

You can exercise these rights where indicated in the Services or by contacting us using the details below. To learn more about how Shopify uses your personal data and the rights you may have, including rights concerning data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorised agent to submit requests on your behalf. Before accepting such a request, we require the agent to demonstrate that you authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to lodge your complaint with your local data protection authority. A list of the competent EEA supervisory authorities is available here.

International data transfers

Please note that we may transfer, store and process your personal data outside your country of residence.

If we transfer your personal data out of the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or, where applicable, equivalent contracts issued by the relevant UK authority, unless the transfer is to a country that has been recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the last-updated date and provide notice as required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any rights available to you, please email us at dirk@maedchenundmotoren.de. Our other contact details are available at contact information policy. For the purposes of applicable data protection laws, we are the controller of your personal data.